23Nov How to lose your customers – steal from them!
Stealing from customers? Who would do that?
If you really want to alienate your customer base you could try stealing from them… It is not a new idea mind you:
Look at the names on that report. Buy.com, 1800 flowers.com etc.
You have visited these sites and they have tried to steal from you by offering coupons and the like at the end of your shopping cart experience. If you enter your email the retailer gives this company your CC# and they ding you with a monthly subscription.
Credit Card numbers?
Yeah I usually suggest that a site owner not capture CC# and instead use something like paypal. This seems obvious that you should not capture this information and SHARE it, but I guess that cannot be assumed anymore.
I really think using something like paypal.com has too many benefits to overlook. You really have to drive some real traffic to need a custom CC processing system outside of paypal. The fees associated with paypal are worth it IMO.
What is the point
Do not steal from your customers and be careful of anything that may alienate them. Things like too many ads, ads of the wrong type or even other users that cause a problem should be dealt with immediately.